Project Overview

Project overview and scope of work

Bedsonline sees the opportunity to help their agents activate the post-booking touchpoint with their consumers, to do cross-sell and upsell of things to do in destination.

Holibob will leverage booking records from Bedsonline in order to craft personalised booking sites for each consumer, providing end to end bookability of things to do in destination.

Booking information and volumes:

Proposed project flow

HBX x Holibob Flow_26SEPT2024.pdf

Syncsources

Hotelbeds contracted supply (switch sync source instance)

Destinations

TBC

No.	Destinations	Batch	EMP Status
1
2
3
4
5
6
7
8
9
10
11
12
13

Channels

WhatsApp Journey

Data Planning

Customer Journey

Deployment

Message timings

24 hours from arrival date
Same day of arrival date
[depending on trip duration] in destination message, on the second day of the trip

Bookings to include at launch

Flight only
Hotel only
Hotel + Flight, with only 1 destination
[Future]
1. Multi-destination package
2. Hotel-only bookings (ALL)

Project Milestones (and tracker)

Stage	Milestone	Status
Pre-onboarding	Define destinations, channels, touchpoints and placements	NOT STARTED IN PROGRESS COMPLETED ON-HOLD
	Provide booking and audience data
	Provide webhook and data requirements
	Provide access to Meta Business Account
	Set up WhatsApp Business Account and set up communications
	Provide brand assets, collateral and style/brand book
Onboarding & Integration	Holibob webhook integration
	Create and share API key and secret
	Data ingestion testing and QA
	Set up domain (CNAME, DNS)
	Build touch points and placements
	Build consumer trip site and destination pages
	Flow (consumer journey) testing and QA
	Demo & Sign Off
Go-Live	Go-Live
Post-Live	Ongoing maintenance and testing
Post-Live	Quarterly business review